Specialized MBA: Marketing Management

Marketing Management 

  • The MBA in Marketing Management offers a comprehensive curriculum designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. Through a blend of theoretical insights and practical applications, students will explore key concepts such as market research, consumer behavior, branding, advertising, digital marketing, and strategic planning. With a focus on real-world case studies and industry trends, students will develop the analytical, creative, and strategic thinking skills required to effectively navigate the complexities of modern marketing landscapes. Upon completion of the program, graduates will be prepared to lead marketing initiatives, drive business growth, and achieve competitive advantage in diverse industries and markets.

 

Specialized Subjects

  • MKT231   Sustainable Product and Brand Development

  • MKT232   Marketing Analytics for Sustainability

  • MKT233   Sustainable Marketing Trends